Consumer Psychology Essay Example | Topics and Well Written Essays - 2500 words - 1

Consumer Psychology - Essay Example It determines for the consumer, how he sees himself. Personal self image is formed by the sense of identity, the feelings of self worth and self esteem (Blackwell, Miniard, and Engel, 2006). It can be explained as what qualities and attributes, one associate to his personality in order to define himself. This self-concept of an individual can be reflected through the choices he makes for himself. These choices are not just related to the decisions he made in his routinely life but this can be observed by every single gesture that he makes. Each action of an individual makes a specific statement about that person. While determining personal self-concept, the choices of products that one makes, also reveal much about a consumer and his needs. For example, a smoker, who has a personal self image about himself, to be a kind of a person who likes to be isolated, aloof, and lonely with nature or he associates himself to the cow-boyish image, he would rather prefer to have Malboro cigarettes. He would feel himself much related to Malboro’s brand and its advertisements. He would associate with that brand personality in a much better manner than any other consumer not having such attributes (Gehrt & Yan, 2004). Social self concept can be described as how consumers feel that others and society see them. This is how society interprets a person’s image and how society evaluates the choices of products and services made by an individual (De Mooij, 2011). For example if a husband chooses to gift his wife a Tiffany’s diamond ring on their anniversary publically in a party, then people would make an image about that husband, as him to be a very caring, loving and concerned husband. This is how consumer of a product would feel people think of himself. There is another concept that lies within the domains of social self concept is the ideal social self image, this concept is defined as an individual’s desire to

LEARNING STYEL ENGLISH Essay Example | Topics and Well Written Essays - 750 words - 1

LEARNING STYEL ENGLISH - Essay Example n easy job especially as it requires a lot of patience and practice but it can be made easier and the goal can be achieved quickly if the teaching style is made according to the learning style of an individual and this is what Strategic Inventory Learning Language is all about. Learning of language in the best way can be done by first recognizing our own learning style and then working on that pattern. Learning styles can be observed by an individual or simply by the learning style checklist. Mostly our learning styles are developed at very early stages may be at pre-school time or elementary school years. I found out from the learning style checklist that I am a Visual Learner meaning that my learning abilities are best with the aid of pictures, graphs and images. I believe this is because from the very beginning of my schooling my parents and teachers emphasized on teaching me through practical means rather than just reading books. Usually our learning styles are at sub-conscious level therefore before working to improve learning abilities it is important to recognize our style. A strategic inventory for language learning is a formalized tool that answers the question of what method is best for one particular learner, or group of learners, to learn a foreign language. According to the author Strategic Inventory Learning Language is grouped into five strategies which are memory strategy, cognitive strategy, compensation strategy, meta-cognitive strategy, affective strategy and social strategy (Griffiths and Parr 251). Usually we follow one or two of the strategies sub-consciously. To realize our strategy we can observe our learning and studying habits or simply fill the SILL questionnaire. I found out that my sub-conscious SILL is Cognitive Strategies; which is that I read for pleasure in English to increase my vocabulary and to ensure quick and right sentence formation, also I try to find patterns in English which enables me to easily converse in the language.